Can a Business Blog Really Boost SEO and Sales?
Most of us have heard that blogging for business is good. Or that if your company has a website, it needs a blog. Often, not much is said beyond that; why you need a blog and what it should do. That’s partially because what a blog should do is dependent on what want...
My Two Favourite Blog Writing Tools and How To Use Them
A guide to CoSchedule’s Headline Studio and Answer The Public CoSchedule’s Headline Studio and Answer The Public are my two all-time favourite blog writing tools. Out of all the online tools I’ve used from writing over the years, these two stand out. Not only are they...
The #1 Reason Your New Website has Stalled
Every month I’m told how clients stall the development of their own websites. It’s usually a variation of the same story. The website content is waiting to be written by the company’s owner. On the face of it, it makes sense. Who knows a business better than the...
How to Stand Out With SEO
Why Search Engine Optimisation (SEO) is more of a process than a destination Constantly evolving and led by the desire to deliver what web users want with as few clicks as possible, search engines are just delivering content. From the ‘keyword stuffing’ of the ‘90s to...
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