Blog
Blogs about writing by a freelance writer
Here you’ll find blogs about inspiration, freelancing and crafting various types of content. I share my creativity hacks and the tips and tricks I use to craft great content for clients, and myself, that gets results. You can sign up to my newsletter to receive notice of the latest blogs, or just browse below and come back when you fancy reading more…
How to Use Your Business Blog to Boost Customer Loyalty
Customers, they make the world go round. Or at least the world of business and commerce. You’re probably aware that it costs a lot more to attract new customers than it does to retain the ones you have – some say 16 times more. There are lots of different strategies...
Can a Business Blog Really Boost SEO and Sales?
Most of us have heard that blogging for business is good. Or that if your company has a website, it needs a blog. Often, not much is said beyond that; why you need a blog and what it should do. That’s partially because what a blog should do is dependent on what want...
Email Marketing is Not Dead: Follow the Rules to Boost Your Success
There are two broad approaches you can take with email marketing – inbound or outbound. Which you choose will depend on the type of business you have, where your customers are and how much time you’re willing to invest. You may even choose to combine inbound and...
The Smell of Success: How Scent Can Enhance Your Workdays
I’ve been thinking a lot about smells recently. Not just because I have a son on the cusp of teenagerhood. Have you noticed that certain scented shower gels make it easier to wake up happy? Or that some scents throughout the day can make it easier to focus? Most of us...
My Two Favourite Blog Writing Tools and How To Use Them
A guide to CoSchedule’s Headline Studio and Answer The Public CoSchedule’s Headline Studio and Answer The Public are my two all-time favourite blog writing tools. Out of all the online tools I’ve used from writing over the years, these two stand out. Not only are they...
3 Sure-Fire Ways to Find New Writing Ideas
Some of the best writing advice I’ve ever had is to write about what interests you most. This is something I’ve been doing on Medium for the past year. Following this advice usually makes it fairly easy to come up with new writing ideas. But not ALL the time....
How to Boost Your Upwork Rating
I’ve been freelancing for more than a decade. For the past 7 years, writing has been my main source of income, and Upwork one of the key resources I use for connecting with clients. I’ve held a good Upwork rating (90% or higher) for years and a ‘top-rated’ badge since...
The #1 Reason Your New Website has Stalled
Every month I’m told how clients stall the development of their own websites. It’s usually a variation of the same story. The website content is waiting to be written by the company’s owner. On the face of it, it makes sense. Who knows a business better than the...
How to Stand Out With SEO
Why Search Engine Optimisation (SEO) is more of a process than a destinationConstantly evolving and led by the desire to deliver what web users want with as few clicks as possible, search engines are just delivering content. From the ‘keyword stuffing’ of the ‘90s to...
