Top Tips and a Fail-Safe Formula for Crafting a Winning Author’s Bio
That little bit of blurb after your by-line can mean so much. If you’re anything like me, writing is a joy. But writing about yourself is a little painful. Where do you start with an author’s bio? What do you say? How do you make sure you don’t bore the reader –...
How to Write Great Thought Leadership Articles to Bring Customers to You
If you are interested in content marketing and driving customers to your website, chances are, you’ve heard of thought leadership articles. When done well, these types of blogs can set you apart from your competition, showcase your expertise and build credibility for...
Can a Business Blog Really Boost SEO and Sales?
Most of us have heard that blogging for business is good. Or that if your company has a website, it needs a blog. Often, not much is said beyond that; why you need a blog and what it should do. That’s partially because what a blog should do is dependent on what want...
My Two Favourite Blog Writing Tools and How To Use Them
A guide to CoSchedule’s Headline Studio and Answer The Public CoSchedule’s Headline Studio and Answer The Public are my two all-time favourite blog writing tools. Out of all the online tools I’ve used from writing over the years, these two stand out. Not only are they...
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