How to Stand Out With SEO

How to Stand Out With SEO

Why Search Engine Optimisation (SEO) is more of a process than a destination Constantly evolving and led by the desire to deliver what web users want with as few clicks as possible, search engines are just delivering content. From the ‘keyword stuffing’ of the ‘90s to...
5 Tips to Make you a Better Writer

5 Tips to Make you a Better Writer

Being a writer means continually evolving into your craft. Each day improving a little more and learning new things. There’s lots of advice around about how to hone your skills. Most of it is helpful. Most of it regards actually writing — getting down to the keyboard...
Three Content Ideas to Boost SEO

Three Content Ideas to Boost SEO

There are lots of reasons why content creation should be an ongoing part of your marketing plan. Instead of going on about adding value, supporting a wider strategy or establishing yourself as an expert, this article looks at link generation and the SEO sides of...
The Cornerstones of Brilliant Business Copy

The Cornerstones of Brilliant Business Copy

Writing engaging content for businesses that encourages commitment from customers relies on a few key elements. Business-related copy comes in many guises. From blog writing to social media posts and adverts, and on to white papers and reports — each has their own...