Email Marketing is Not Dead: Follow the Rules to Boost Your Success
There are two broad approaches you can take with email marketing – inbound or outbound. Which you choose will depend on the type of business you have, where your customers are and how much time you’re willing to invest. You may even choose to combine inbound and...
Pair Push Notifications with your Email Campaigns
Unified marketing strategies can boost engagement across all channels. While email is still the best channel in terms of ROI and engagement, it’s not always the best method of communicating with customers. For example, a flash sale relies upon speedy responses from...
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